Next we summarized the positioning actions Web SEO that we considered basic to begin to position a website:
ACTION SUMMARY SEO
– Analysis: Audit of its website.
– Design Web, usability and navigability
– Analysis of the sector to which you go.
– Strategy to follow
– Optimization Web: Friendly with the finders. Optimized metadata, creation of sitemap.xml, Google Analytics, Robots.txt…
In addition it has to consider the speed of load, labels <H>, use of bolds, forms of conversion, density of key words, % of text Web, friendly URL s, alternative texts and study of key words, titles and descriptions of each one of the URL of our website.
– It uses Microformats/Schema
– Your authority works Web
WITHOUT FORGETTING THAT THE CONTENT IS THE IMPORTANT AND DETERMINING MAS.
UNIQUE, EXCELLENT CONTENT AND OF QUALITY.
– Writing of articles
– Thematic announcements
– Natural connections
– Wheels of connections
– Social networks (Facebook, Twitter, Linkedin and Google+)
– Google Local
– Notes of press
– Possible means campaigns
– Possible alliances
It spends time in correctly writing up articles or descriptions that describe your products clearly.
If your business is a store online, it dates from discharge in Google Merchant (Google Shooping).